Work Experience (In reverse chronological order)

08/2006-today Manager Exports in a leading manufacturer & exporter of terry towels & made-up, Karachi

  • Responsible for development of new markets and sustain existing customers.
  • Oversee all internal & external communications, merchandising issues and ensure prompt & appropriate replies to customers.
  • Evaluate marketing conditions, competitor’s data and identify prospective buyers and/or agents.
  • Calculate competitive prices & negotiate with customers according to terms & conditions.
  • Demonstrate high grade product knowledge and development of new product and packaging ideas.
  • Headed Quality control staff for assurance of quality products and development of new techniques / tools / formats for quality assurance.
  • Identify, planning and participation in exhibitions and fairs.
  • Responsible for development and adoption of quality procedures required for QMS ISO: 9000:2001.
  • Achievements:
  • Increase in export turnover from $4 millions to $6 millions within 2 years.
  • Improve product quality by implementation of QMS standards.
  • Oeko-Tex Standard 100 certification.
  • Implementation of Social Compliances and Health & Safety issues within the working area and achievement of SA-8000 certificate.

01/2003-07/2006 Manager Exports / Manager Coordination in SIDDIQSONS DENIM MILLS LTD, Karachi

  • Responsible for logistic arrangements for immediate deliveries and quick preparation of clean & non-discrepant shipping documents.
  • For smooth operation of commercial activities keep close liaison with customs, banks, state banks, chambers, TDAP and other government & non government agencies.
  • Responsible for giving up-to-date information about market conditions, government incentives and regulation to Chief Executive.
  • Treasury activities, negotiation of exchange rates, forward bookings and refinance matters.
  • As Manager Coordination: Responsible for timely embarkation, Closely monitoring of all export orders and develop & run a order tracking system for up-to-date information to customers about their orders. Ensure timely shipment within L/C expiry. Ensure perfect packaging as per customer’s need and quality inspection of fabric on 4 point system.

  • Achievements:
  • Curtail document preparation time up to 6 days and presentation of 80% discrepant free docs.
  • Increase company profit margin by 100% gain in forward booking and by better exchange rate.
  • Decrease company overheads by decreasing logistic & sea freights expanses.
  • As Manager Coordination: Increase customer’s trust and satisfaction level by prompt & up-to-date information and development of a non-interactive Order Tracking System. Decrease company’s financial risk by 100% on time shipments within L/C / Contractual time frame.

09/1999-12/2002 Manager Exports in Rafi Sons Textile / SIDDIQSONS GROUP, Karachi

  • Establishment of export house from scratch.
  • Aggressive marketing by emails, telephone calls and frequent visits to buying houses.
  • Involve in development of new samples according to trends and vogue.
  • Preparation of all shipping documents and other commercial activities independently.

06/1994-07/1999 Export Executive in RAHMAN & RAHMAN = M/Exporter of Readymade Garments, Karachi

  • Responsible for all export commercial activities of from sampling to shipment.
  • Maintain correspondence files, replies to buyers with coordination of Director Marketing
  • Keep liaison with Banks, Shipping Companies, Customs, Sales Tax and other government agencies.
  • Assist Director Marketing during business meetings and tours.

08/1993-06/1994 Assistant Export Manager in ERUMS (PVT) LTD M/Exporter of Knitted Garments, Karachi

  • Reported to General Manager Exports
  • Preparation of shipping documents and follow-up shipments.
  • Maintain Quota records and prepare quota documents.
  • All other routine jobs of an Export House.
  • Also handle import matters of their sister concern “KUBRA TEXTILE (PVT) LTD”